🎯1 SCOPE: What challenge are we addressing?

Establish a shared understanding of the challenge, its background, and its potential impact. Set the foundation for effective design.

1. Why this step matters

Every project needs a clear sense of direction. In this step, you’ll begin to shape the challenge your team wants to explore. Rather than jumping to solutions, this is your opportunity to ask: What do we really need to work on—and why?

2. What this step helps you do

• Translate everyday frustrations into a focused challenge

• Align your team or organisation around a shared goal

• Set a foundation for meaningful user engagement and discovery

3. How to approach it

You don’t need to get it perfect. Start with a working definition of the problem based on what you currently know. This first articulation helps you get started—and gives you something to test, reflect on, and possibly revise later. In Step 2, you will go deeper into who this challenge is for—your users and key stakeholders—and what matters most to them.

4. Suggested tool

Tool	Outputs
Service Challenge Canvas	A simple and shared definition of the challenge you’re exploring. It gives you a clear starting point for planning your discovery work.

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Share your thoughts 💭

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