Storytelling
How will it all come together?
Overview
This is the final step of the project. After weeks of research, idea development, and testing, your team now needs to make your work visible and understandable to others.
This tool supports you in building a clear narrative of your process—from your initial scope and insights to the concept you developed and what you are asking for now. It also helps you clarify how you will explain your proposal to others, and what kind of feedback or support you need to move it forward.
By making your thinking transparent, you open the door to collaboration, feedback, and real-world implementation.
Input
Before completing this canvas, ensure you have completed the following steps:
Re-FramingService ConceptTesting PlanContext
Use this tool at the final stage of the project, when preparing to present your idea internally or externally. It is especially useful before pitching your proposal to leadership, user groups, partner organisations, or other stakeholders.
This is not just about documentation—it’s a tool to align your team and activate others.
Recipe
Tell the story of your process
Use the first part of the canvas to reflect on your project journey:
What was the original scope or focus?
Who did you engage with, and how did you conduct your research?
What did you learn from the research—interview, observation, journey map, business process map? What did you learn about your users, your service and your organisation? What were the key insights and surprises from your work?
Based on that, what question or challenge did you decide to address?
What ideas did you generate, and which one did you select? Why?
Present your proposal
In the second part of the canvas, showcase:
The concept you have developed
A visual of the future journey, process, and/or prototype
Your testing result: how you got user feedback and what you have learnt
Define your ask
Think about your audience: what kind of support do you need from them?
Feedback on feasibility
Resources (for piloting, coordination, communication)
Help expanding or scaling the initiative
Endorsement or political buy-in
Involvement from other stakeholders
Be clear and concrete about what you’re asking, and why.
Results
A ready-to-share storyline that connects your process, insights, and proposal—plus a clear call to action for those you want to involve next.
Tips
Be honest about what you know and what’s still uncertain—it is not just about convincing, but also to learn through feedback
Use tangible visuals (e.g. journey maps, sketches, prototypes) to help explain
Practice telling the story out loud—does it flow logically?
Tailor your message depending on your audience
Focus on why this matters to real users, not just your team
We'd love to hear how you're using this tool! Please share your examples and feedback to inspire others and help improve the Booster. Submit your example today and be part of our community.
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